I used podcasting as a way to market by genuine cross-pollination. I did this with my own agency, with FourSwipes, and even used the format running Twitter Spaces at Muse.
Throughout my time at Muse, I was the first main point of contact for creators such as Kristopher Kites, AJewellers and Danny Cole & team from Creature World NFT.
I planned and coordinated a virtual art show / charity event where leaders of sizable Web3 communities could share their experiences on a Twitter Space.